Our scores are set by people, not by users
Each featured brand gets a score out of 10 for each product it offers (casino, live casino, sports betting and bingo). Scores are set by the PlayOffers editorial team. They are not customer reviews and they are not calculated automatically.
What we consider
When we set or update a score, we look at:
- Licensing and safety. Every brand must hold a UK Gambling Commission licence and offer the safer gambling tools the Commission requires, such as deposit limits, time-outs and self-exclusion.
- The welcome offer and its terms. Wagering, caps on winnings, minimum odds, eligible games and expiry. Simpler terms score better than a bigger headline with tougher conditions.
- Ongoing promotions. Whether existing customers get regular, clearly explained promotions.
- Products and games. The range of sports markets, slots, live casino and bingo rooms.
- Apps and mobile play. Whether there is an iOS app, and how the app is rated on the UK App Store.
- Payments. The deposit methods that qualify for offers and any that are excluded.
How commercial relationships affect our rankings
PlayOffers is paid by the brands we feature. These payments influence which brands we feature, the order they appear in our lists, the badges we show (Editor's pick, Great offer, New) and the scores we give. We feature a small number of brands and do not cover the whole UK market.
We never change an offer's terms, and we don't hide conditions to make an offer look better.
Badges
- Editor's pick: the brand we're highlighting for that product. Only one brand per product carries it at a time.
- Great offer: a welcome offer we think compares well on terms.
- New: a brand that launched recently.
Keeping scores current
We review scores when offers or products change, and at least every three months. If you think something on PlayOffers is wrong, please tell us.
Last updated: 3 Oct 2026